Taking out the magic

I follow Magic Leap on Instagram because I find the idea of a digitally-enhanced future fascinating. However, I'm continually struck by how the account nearly exclusively shows people trying out the tech without any context of what they are seeing. Rather than promoting the excitement and the promise of the product, they are cementing the image that using ML means looking like a flailing foosball. What a lost opportunity.

-CDKS

POSTED: April 8, 2019 | CATEGORIES: design social  | TAGS:

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